Introduction to Public Relations

  AY-03-311-S25-CA-B
  4/1/2025 - 4/22/2025
  Tu
  6:00 PM - 7:30 PM
  Central Academy
  Belle Du Chene
  $137.50

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Info

Are you ready to dive into the dynamic world of public relations? Whether you dream of crafting compelling narratives or want to enhance your communication prowess, this exciting 4-week course is your gateway to the art and science of PR.

Course Overview:


Join us on an exhilarating journey through the foundations of public relations, where you'll discover its fascinating history and powerful impact on today's fast-paced media landscape. From building brand reputations to managing public perceptions, you'll learn the essential skills that every PR professional needs to thrive in a world where communication reigns supreme.

What You’ll Learn:




  • PR History and Theories: Unearth the captivating evolution of public relations and explore the theories that shape contemporary practices.

  • Reputation Management: Master the art of crafting and safeguarding the image of individuals, companies, and brands. Discover the strategies that can elevate a reputation or rescue it from a crisis.

  • Media Relations: Unlock the secrets of working with journalists and influencers, and learn how to harness the power of media to amplify your message and shape public perception.

  • Public Opinion & Crisis Management: Dive into the psychology of public opinion and learn how to communicate effectively during crises, turning challenges into opportunities for growth.

  • Employee, Consumer, and Community Relations: Explore how PR operates within organizations, forging positive relationships with employees, consumers, and communities to foster trust and loyalty.



Course Highlights:




  • Case Studies: Analyze captivating real-world PR campaigns, from triumphs to pitfalls, to uncover the secrets of successful strategies and the lessons learned from failure.

  • Interactive Discussions: Engage in dynamic discussions on current trends, ethical dilemmas, and the evolving landscape of PR, allowing you to voice your opinions and ideas.

  • Practical Exercises: Put theory into practice by developing your own communication strategies and media relations plans for real-life scenarios, equipping you with hands-on experience.