Digital Marketing in Action: Hands-On Strategies for Success

  AE-03-321-W25-CA-B
  2/6/2025 - 2/27/2025
  Th
  6:00 PM - 7:30 PM
  Central Academy
  Belle Du Chene
  $137.50

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Info

This dynamic four-week course is designed for individuals eager to dive into the practical side of digital marketing. Perfect for beginners, this class focuses on real-world applications and hands-on projects to equip you with the skills needed to thrive in the digital landscape. Whether you’re looking to promote a personal project, start a business, or enhance your career, this course emphasizes doing over theory.

Course Overview:


Join us for an interactive and engaging journey into the world of digital marketing! Each session is designed to get you actively involved, allowing you to apply techniques and strategies in real-time. From creating compelling content to launching social media campaigns, you’ll leave with practical experience and confidence to take your digital marketing efforts to the next level.

What You’ll Do:




  • Hands-On Projects: Each week, you’ll participate in practical exercises that focus on executing key digital marketing tasks, including:


    • Creating and scheduling social media posts that engage your audience.

    • Writing compelling blog posts or articles optimized for search engines.

    • Developing a mini email marketing campaign, including design and content creation.

    • Setting up and managing a basic Google Ads campaign.



  • Portfolio Development: As you work on projects each week, you’ll build a digital marketing portfolio showcasing your creations. This portfolio will serve as a tangible representation of your skills and can be shared with potential employers or clients.

  • Collaborative Learning: Work in small groups to brainstorm ideas, provide feedback, and refine your strategies. This collaborative approach allows you to learn from others while sharing your insights and creativity.



Course Highlights:




  • Real-World Simulations: Engage in simulations that mimic real-world marketing scenarios, giving you the opportunity to think critically and adapt your strategies on the fly.

  • Peer Review Sessions: Share your work with classmates to gain valuable feedback and refine your projects before presenting them in your portfolio.

  • Expert Guidance: Benefit from the experience of instructors who have worked in the digital marketing field, providing tips and insights from their professional journeys.